![JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective](https://www.mdpi.com/jtaer/jtaer-16-00139/article_deploy/html/images/jtaer-16-00139-g001.png)
JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
![Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong - Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K.S. Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong - Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K.S.](https://journals.sagepub.com/cms/10.1016/j.ausmj.2020.03.006/asset/images/large/10.1016_j.ausmj.2020.03.006-fig1.jpeg)
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong - Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Wilson K.S.
![PDF] CAN CUSTOMER EQUITY BE THE MEDIATING VARIABLE BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTION? | Semantic Scholar PDF] CAN CUSTOMER EQUITY BE THE MEDIATING VARIABLE BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTION? | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/6122ae50b71c905c0a1609691e8020b75045a3b5/4-Figure1-1.png)
PDF] CAN CUSTOMER EQUITY BE THE MEDIATING VARIABLE BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTION? | Semantic Scholar
The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness | Emerald Insight
FanpageKarma - Your brand is defined by a customer's overall perception of your business. Choose clear values for your business that display what your company believes in and that are in line
![Do social media marketing activities enhance customer equity? An empirical | Download Scientific Diagram Do social media marketing activities enhance customer equity? An empirical | Download Scientific Diagram](https://www.researchgate.net/publication/355925770/figure/fig2/AS:1086650729922561@1636089131756/Do-social-media-marketing-activities-enhance-customer-equity-An-empirical.jpg)